Advertising Media Business
For the first time at the Industrial University of Tyumen, at the Institute of Service and Sectoral Management, a Master’s program taught in English has been launched. The title of the program: Advertising Media Business
The profession of a specialist in advertising and public relations is considered one of the “youngest” in the labor market — the average age of this professional group does not exceed 30 years. The advertising business in Russia is successfully developing at a quick pace, not least because of the growth of the Russian advertising market which annually exceeds 30 percent, and in some media — like the Internet — the growth is the highest in the world. The potential for the demand of young creative professionals is consequently high. This Master’s program not only provides the necessary set of professional competencies for future specialists — from research and market analysis to modern communication technologies. It allows you to master the principles of management in the media sphere, without them leadership in performing teams is impossible.
What will you learn?
A graduate will be able to solve the following professional tasks:
✅ Forming up a systematic production process for the release of a communication product using the actual information technologies
✅ Work activity management of an enterprise (division) in the modern advertising and public relations industry
✅ Concept creation, implimentation planning for the individual and (or) collective project in the area of advertising and public relations
✅ Copyright practices of any level of complexity in the field of advertising and public relations
✅ Development of strategies for the development of organizations and their individual divisions
Study course
| Сompulsory subjects | Career subjects | Elective subjects |
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Facts about the program
- The mode of study is full-time, contractual (15 places).
- Entrance tests are held in the form of electronic testing (minimum score is 24).
- You can submit the documents through your personal account on the University website, as well as using the superservice of the Gosuslugi portal.
For more information, please visit the website and the Department’s page.
